TY  - BOOK
AU  - John T. Gourville
AU  - John A. Quelch
AU  - V. Kasturi Rangan
TI  - Problems and cases in health care marketing
SN  - 9780072887761
U1  - 362.10688 
PY  - 2005///
CY  - Boston
PB  - MCGraw hill Medical
ER  -